Betterwood Selected as One of the
Betterwood Selected as One of the "Top 10 Innovations in the Tour...
2024-03-29
Recently, Beijing Business Daily and Deep Blue Think Tank jointly published the "2024 Tour...
Bettercard | A New Way to Experience Betterwood's Values
Bettercard | A New Way to Experience Betterwood's Values
2024-01-19
Delonix Group stands as a prominent international hotel and experiential consumer group in...
Ruby Hotels and the New Wave of Travel Experience
Ruby Hotels and the New Wave of Travel Experience
2024-01-05
As travel becomes the "fifth major consumption demand" in people's daily lives, "individua...
Celebrating Delonix - A Year of Triumphs and Commitments
Celebrating Delonix - A Year of Triumphs and Commitments
2024-01-05
In 2023, Delonix Group continued to expand its horizons, striving to become a leading inte...
Ruby Hotels Are Crafting a Calm Retreatin Urban Elegance
Ruby Hotels Are Crafting a Calm Retreatin Urban Elegance
2023-12-28
In the hustle and bustle of urban life, people yearn to discover a tranquil and luxurious ...
Challenges in Sustaining Hotel Loyalty l Betterwood's Insight
Challenges in Sustaining Hotel Loyalty l Betterwood's Insight
2023-12-28
In the nowadays hospitality market, the traditional paradigms of hotel loyalty programs ar...
Betterwood's Immersive Membership Feast and Brand Evolution
Betterwood's Immersive Membership Feast and Brand Evolution
2023-12-22
　　Betterwood is the membership system under the luxurious Hotels brand Delonix Group,it ha...
How Delonix's Offerings Earned Them the 'Most Popular Hotel Brand' at the Golden Pillow Awards
How Delonix's Offerings Earned Them the 'Most Popular Hotel Brand...
2023-12-22
Delonix Group's Grand New Century Hotels has won the "Most Popular Hotel Brand" at the 20t...
Delonix's Winning Strategies in the Thriving Hotel Industry
Delonix's Winning Strategies in the Thriving Hotel Industry
2023-12-15
In recent years, western tourism resources have found an outlet, becoming a new hot spot f...
Ruby Hotel's European Elegance Meets Southern Charm in Shenzhen and Zhuhai
Ruby Hotel's European Elegance Meets Southern Charm in Shenzhen a...
2023-12-15
Ruby Hotels, a legendary social lifestyle hotel brand from continental Europe, boasts 17 e...
Membership 4.0 - Betterwood's Strategic Approach
Membership 4.0 - Betterwood's Strategic Approach
In recent years, a multi-brand strategy has become an inevitable path for the scale of the hotel industry, achieving full coverage of consumer groups through differentiated brand positioning. Delonix Group and its membership system Betterwo...
2023-11-23
MJ Hotel's Winning Formula with Its
MJ Hotel's Winning Formula with Its "Brand-First A...
The hotel industry has undergone significant changes, according to the 'China Hotel Industry Development Report' released by the China Hotel Association. The number of accommodation facilities has decreased by 59,000 due to the pandemic, wi...
2023-11-17
The Hotel Industry's Allure for Young Professionals Leaving Big Tech Companies | Delonix's Insight
The Hotel Industry's Allure for Young Professional...
In 2023, several top internet companies have intensively announced layoffs.Data released by QuestMobile shows that in June 2019, China Mobile Internet Monthly Active Users (MAU) reached 1.14 billion. Four years later, the MAU scale has only...
2023-11-17
Harmonious Lifestyle : The Design DNA of MJ Hotel
Harmonious Lifestyle : The Design DNA of MJ Hotel
Delonix's Group believes that every journey is a search for something new—a new city, a new landmark, new experiences, and a different atmosphere. Within the heart of urban landscapes, they aspire to craft sanctuaries where individuals ...
2023-11-10
Ruby Hotel's Social Elegance and Premium Offerings
Ruby Hotel's Social Elegance and Premium Offerings
As travel becomes the 'fifth essential' for people, keywords like 'individuality,' 'depth,' and 'quality' have become crucial for Chinese travelers. The new generation of consumers has a higher aesthetic sense and is willing to express thei...
2023-11-10