3 CORE COMPETENCES

Brand Advance

The “Brand Advance” methodology constantly creates different brands and business types


Betterwood

The first competitive systems: the Betterwood membership system based on time-space experience


Service Operation System

The second competitive systems: a service operation system via IT-driven mid-office

3 CORE COMPETENCES
Our Methodology: Brand Advance
Our Methodology: Brand Advance

Our methodology: identify the brand proposition to resonate with target audience and design comprehensive customer experience based on this proposition



Six core elements of brand building include:

◆ Market Demand

◆Brand Proposition

◆ Customer Characteristics

◆ Slogan

◆ Selling Points

◆and Product Service

Our Methodology: Brand Advance

Delonix currently owns and operates eleven brands, including the Betterwood membership system and ten renowned lifestyle brands: 

Grand New Century Hotel, Maison New Century Hotel, Found Retreat, Grand House, Wonderland Resorts, CANARY, Ruby Hotels, MJ Hotel, YIJU LIFE and MORA SPACE. 

Our Methodology: Brand Advance
Core Competence 2: Betterwood Based on Time-Space Experience
Core Competence 2: Betterwood Based on Time-Space Experience

Our epoch-making membership system takes 'time' as the only value criterion. It is a membership system that gives full respect to our members and their time, allowing us to explore and experience life together 


Membership scale predominantly in Betterwood：

35mio+

Grade of Betterwood Member

Grade advancements take the accumulated experience time as the value criterion and can only go up but not down

Grade of Betterwood Member
Core Competence 3: Service Operation System Via An IT-driven Mid-office

This game-changing system is all about being smart with operation, streamlining and digitizing our systems. The innovative approach saves us money and you money, without compromising the services and productiveness.



Core Competence 3: Service Operation System Via An IT-driven Mid-office