In order to promote the rural revitalization,the"People's Republic of China Rural Revitalization Promotion Law"stipulates that local governments should leverage rural resources and advantages to support the development of rural industries such as rural tourism and leisure agriculture.The law emphasizes the development direction of rural revitalization from the perspective of integrating rural culture and tourism.
Currently,Environmental,Social,and Governance(ESG)criteria have become crucial indicators referenced by governments,investors,and entrepreneurs.ESG comprehensively assesses a company's sustainable development capabilities in the social dimension.The ability of enterprises to focus on rural revitalization has become an important indicator for evaluating ESG.
As an international hotel and experiential consumption group,Delonix Group has actively fulfilled its social responsibilities in the areas of rural revitalization,traditional culture conservation,and sustainable development in recent years.It regards undertaking social responsibility and ESG as strategic considerations for measuring corporate value,contributing its wisdom to rural revitalization,and exploring resilient development strategies.
Delonix’s Rural Revitalization Landmark Projects
As the new benchmarks for rural revitalization,Delonix's Group's hotels exceed local environmental protection and ecological standards in terms of quality,internal facilities,and services.Their primary purpose is to fill the demend in accommodation,leading to a comprehensive increase in tourism income.
As of now,Delonix has developed and operated over 200 rural tourism and resort projects with a total investment of nearly 30 billion RMB,hosting nearly 20 million visitors annually and directly boosting rural economic and social development.
Hotel brands such as Found Retreat,Grand House,and Wonderland Resorts represent the upgrading of traditional rural tourism.They not only bring sustained positive impact to the environmental improvement and sustainable development but also establish a support system for local agricultural products,making farmers hotel suppliers and providing demands for agricultural products.On top of this,Delonix actively creates rural employment opportunities.
The Protection of The Historical Culture
Delonix prioritizes the preservation of local traditional culture through deep cultivation and focused inheritance efforts.Delonix is creating unique tourist destinations that highlight cultural characteristics,presenting local culture through compelling stories and content.
Grand House,a collaboration between Delonix and the Dayu Foundation in Shaoxing,features the Dayu Descendants Museum,showcasing traditional culture through exhibits and performances by folk artists.The initiative includes the preservation of endangered folk culture and crafts,organizing various cultural festivals to explore and promote the value of tradition.
In Yuyao,Grand House relocated three ancient buildings from Ningbo,Lanxi,and Jinhua—Gengdu Tang,Sixi Tang,and Chengqing Tang.These structures narrate stories of traditional education and life rituals,embodying the cultural essence of Jiangnan households.
Found Retreat in Hangzhou adapts Western personalized butler services into Chinese"Lishi"services.The hotel lobby features music from ancient Chinese chimes as a ceremonial gesture,contributing to the promotion of Chinese culture.
Ecological Protection For Carbon Reduction
Delonix continuously explores the use of low-carbon and energy-saving technology to build a comfortable and livable living environment.Trying their best to reduce energy consumption,and achieve the sustainable development of living environments.
Wonderland Resorts in Hangzhou,owned by Delonix,practices a"symbiotic with nature"philosophy in its development.The hotel's houses use modular prefabricated lightweight construction structures,with the upper buildings assembled on-site using light steel.This construction method reduces on-site assembly materials by 85%and construction waste by 75%,resulting in a cost savings of up to 20%.
Wonderland Resorts is another example of Delonix's carbon reduction strategy.Most of the hotels are based on site analysis and speculation,provide reasonable building functions and forms,presenting logical thinking around ecological protection for harmonious integration of buildings and the environment.
Rural revitalization are building a new development pattern and promoting high-quality development in China.In the future,Delonix will continue to walk the path of hotel brand development in rural areas,contribute more to rural revitalization,and align corporate development with the goal of creating a more beautiful rural environment.