Ever wondered how much time travelers spend at hotels while traveling? Some may wish for more rewards and benefits for their stay experiences. If so, they might find interest in Betterwood, a new membership system based on spatial-temporal experiences launched by Delonix Group, one of China's leading hotel groups. This system sets itself apart from traditional membership systems that rely on points or spending. It rewards customers based on the time they spend at Delonix Group's hotels and resorts, providing them with one-stop handheld service and diverse stay experiences.

Introducing the rules of Delonix Group's membership system

The system has five membership levels: Earth, Moon, Mars, Neptune, and Betterwood.The longer the experience time, the higher the membership level, and the more abundant the redeemable benefits.

At each membership level, a treasure trove of benefits awaits. These include preferential pricing, the flexibility of free reservation cancellation and modification, and even the free night rewards. Unlike traditional programs, where rewards are often generic, Delonix Group's membership system tailors its perks to align with the unique preferences and needs of its members.

Customers can check their membership level and credits on the official app or website anytime. They can also redeem their credits for various rewards, such as free night stays, gift cards, merchandise, and more.

Betterwood is different from traditional membership systems that are based on points or spending. It encourages customers to spend more quality time at Delonix Group's hotels and resorts, and enjoy a rich and diverse stay experience. It also recognizes customers' loyalty and preferences, and provides them with personalized and customized service.

The Rationale and Philosophy Behind Delonix Group's membership system

Why did Delonix Group choose to create a distinctive membership system, and what values and vision does it aim to convey through this system? This section delves into the motivations and philosophy behind Delonix Group's launch of this innovative membership system.

Delonix Group is one of the leading hotel groups in China, with over 1300 contracted and managed hotels and resorts across 10 brands, ranging from high-end to various style, from vacation to business travel. Delonix Group has always been committed to providing customers with extraordinary experiences, and creating a lifestyle brand that connects with customers' aesthetics and emotional identity.

The system reflects the values and vision that Delonix Group holds dear. It recognizes that today's generation seeks more than just a place to rest; they seek a connection with the aesthetics and emotional identity of their chosen brand.

The philosophy behind Betterwood is straightforward: it's about making every moment count. By valuing the time customers invest in Delonix Group's hotels and resorts, it seeks to lead them into an better memorable experiences.

However, Delonix Group also faced some challenges and pressures in the hotel industry, such as:

•  The changing preferences and expectations of customers, especially the new generation of travelers, who are more interested in personalized, customized, and diversified experiences, rather than standardized and homogeneous services.

•  The difficulty of retaining and rewarding loyal customers, who often switch between different hotel brands and platforms, and are not satisfied with the traditional membership systems that are based on points or spending.

To overcome these challenges and seize the opportunities, Delonix Group decided to launch this unique system, a membership system based on spatial-temporal experiences. It is not only a way of rewarding loyal customers who stay at Delonix Group's hotels and resorts, but also a way of expressing Delonix Group's values and vision, plus a lifestyle brand that connects with customers' aesthetics and emotional identity.

Betterwood, Delonix Group's groundbreaking membership system, redefines hotel loyalty by rewarding customers based on their time spent at Delonix Group's hotels and resorts, rather than traditional points or spending-based systems. With five membership levels, it offers progressively enticing benefits, such as preferential pricing, flexible reservation management, and free night rewards. Beyond the system's unique structure, it embodies Delonix Group's commitment to providing extraordinary experiences that resonate with the aesthetic and emotional identity of today's travelers. It's a departure from standardized services, recognizing the evolving preferences of modern travelers and encouraging them to savor each moment, and embrace the boundless rewards of time well spent, making Betterwood not just a loyalty program but an elevated way of travel experience.