The luxury hotel market in China is one of the most competitive and lucrative sectors in the hospitality and tourism industry. According to a report by Grand View Research, the luxury hotel market in China is expected to reach $27.49 billion by 2025, growing at a compound annual growth rate of 9.8% from 2019 to 2025 . The demand for luxury hotels in China is driven by factors such as rising disposable income, increasing outbound and domestic travel, growing consumer preference for personalized and high-quality services, and rapid urbanization and development.

In such a fiercely competitive market environment, how is Delonix Group leading the luxury hotel market in China with its award-winning brands?

Who Is Delonix?

Delonix Group is a global investment and tourism group that focuses on offline consumption sectors, such as hotels, catering, and offline entertainment. Delonix Group's vision is to reshape the offline consumption experience and to create novel and unique experiences for consumers through its original brand-first concept. Delonix Group's mission is to provide high-quality, innovative, and personalized services to its customers, partners, and employees, and to create value for society and the environment.

Delonix Group's brands cover different segments and markets of the offline consumption industry, such as business, leisure, family, or lifestyle. Delonix Group's brands have won various awards and recognitions for their excellence and innovation, such as the World Luxury Hotel Awards, the China Hotel Starlight Awards, etc.

Delonix Group's High-End Hotel Brands

Each brand within Delonix's collection offers a unique experience, blending luxury, style, and innovation to ensure guests enjoy a memorable stay.

Grand New Century

Grand New Century stands as the crown jewel in Delonix's hotel collection. Guests of Grand New Century hotels, primarily elite business travelers and high-end leisure guests, are treated to impeccable service and accommodations that reflect the grandeur of the prosperous Tang Dynasty and the achievements of modern success. These luxurious havens are located in major cities and top tourist destinations in both China and abroad, including Beijing, Shanghai, Hangzhou,and Nanjing. In 2022, Grand New Century proudly clinched the prestigious Top 10 Luxury Hotel Brands Award, establishing itself as a beacon of luxury in the industry.

Maison New Century

Maison New Century hotels take inspiration from the elegant aesthetics of the Tang Dynasty and translates it into a luxurious national living experience. The brand artfully blends traditional elements with contemporary design, creating a harmonious and refined ambiance for its guests. Positioned primarily in China's historical and cultural cities, such as Xi'an, Luoyang, Chengdu, and Changsha, Maison New Centuryis a favorite among cultural travelers and those seeking a stylish backdrop for business meetings.

Found Retreat

Found Retreat is a brand dedicated to providing guests with a secluded and serene retreat away from the hustle and bustle of urban life. These hotels embrace natural elements and minimalist design, emphasizing the harmonious interaction between space and guests. Perfectly situated in scenic areas and amidst natural wonders like mountains, lakes, islands, and forests, Found Retreat is an ideal choice for leisure travelers in pursuit of tranquility and comfort.

Delonix Group's Competitive Advantages

Delonix Group is a global investment and tourism group that has a strong business development capability and a diversified portfolio of hotel brands.

•  It has received investments from famous global investment companies like Sequoia Capital and Ocean Link Management, which shows its credibility and potential in the market.

•  It owns and operates over 1,300 hotels with more than 195,000 rooms in major tourist and business centers worldwide, which gives it a large scale and a wide coverage.

•  It ranks No.16 among the global hotel groups according to the American HOTELS magazine in 2022, which demonstrates its influence and reputation in the industry.

•  It has a clear vision of reshaping consumer experience and providing high-quality products, services, and experiences to achieve a better life for the people, which reflects its social responsibility and customer orientation.

Delonix with its visionary approach and a diverse portfolio of award-winning high-end hotel brands, it has positioned itself at the forefront of the industry. The group's dedication to providing exceptional products, services, and experiences reflects its commitment to both society and its valued customers. As the luxury hotel market in China continues to flourish, Delonix Group's unwavering pursuit of excellence ensure that it remains a driving force in shaping the future of luxury hospitality.